Karsh Signature

Yousuf Karsh, master photographer of the 20th century

Bernard Baruch

Bernard Baruch, 1944

American financier, philanthropist, statesman, and political consultant Bernard Baruch coined the term “Cold War” on this day, April 16, in 1947. It had been used by George Orwell in his essay “You and the Atomic Bomb” published in 1945, in the British newspaper Tribune: contemplating a world living in the shadow of the threat of nuclear war, he warned of a “peace that is no peace”, which he called a permanent “cold war”.

Baruch was the first to use it to describe the post-World War II geopolitical tensions between the USSR and its satellites and the United States and its western European allies. Read more (Wikipedia)

Bernard M. Baruch was photographed by Karsh in 1944 as “Special Advisor to Director, Office of War Mobilization”
for LIFE Magazine.

See more Bernard Baruch.